Palma Holding
Dubai’s boutique real estate developer, renowned for crafting exclusive waterfront and luxury communities such as Serenia Residences, Silverene Towers, and Palma Residences. Palma Holding specializes in elegant design, premium quality, and sophisticated beachfront living.
PALMA HOLDING: COMPREHENSIVE DEVELOPER PROFILE
Founded in 1998, Palma Holding has established itself as one of Dubai’s most respected boutique real estate developers, known for delivering bespoke residential, commercial, and waterfront projects that emphasize elegance, quality, and community living. With over two decades of excellence, Palma continues to shape Dubai’s premium coastal skyline through its commitment to superior craftsmanship and timeless design.
COMPANY VISION AND PHILOSOPHY
Palma Holding’s philosophy centers on “quality over quantity.” The company’s vision is to redefine urban and waterfront living by creating human-centered communities that combine modern architecture with natural serenity. Palma strives to deliver properties that reflect sophistication, sustainability, and livability — enhancing Dubai’s global standing as a luxury lifestyle destination.
Core values include integrity, innovation, design excellence, and customer trust. Every project is meticulously planned to exceed expectations in both form and function.
FLAGSHIP DEVELOPMENTS
SERENIA RESIDENCES – PALM JUMEIRAH
One of Palma’s most iconic developments, Serenia Residences is a collection of luxury beachfront homes located on the East Crescent of Palm Jumeirah. Featuring 250 premium units, private beach access, infinity pools, lush landscaping, and panoramic views of the Arabian Gulf and Burj Al Arab, Serenia epitomizes coastal sophistication.
In 2021, Palma launched Serenia Living, an extension of the Serenia brand, comprising four residential towers with resort-style amenities and interiors by Hirsch Bedner Associates (HBA).
SILVERENE TOWERS – DUBAI MARINA
Completed in 2011, Silverene Towers consist of two gleaming high-rise residential towers (34 and 25 floors) offering direct access to Dubai Marina Mall and the promenade. Designed by Hazel Wong, Silverene blends contemporary architecture with marina lifestyle convenience — a benchmark in Dubai’s residential waterfront design.
PALMA RESIDENCES – PALM JUMEIRAH
A limited collection of 104 luxury beachfront townhouses and villas, Palma Residences exemplify exclusivity and Mediterranean-inspired architecture. Each home features direct beach access, private terraces, and stunning sea views, creating an intimate community atmosphere along the Palm’s shoreline.
INFINITI TOWER (AVANI PALM VIEW)
A premium mixed-use project located between Dubai Marina and Media City, this tower features branded residences, serviced apartments, and hospitality elements managed by Avani Hotels & Resorts. It highlights Palma’s expertise in merging residential and hospitality concepts seamlessly.
THE PALMA TOWER – DUBAI MEDIA CITY
A 12-storey office and residential building completed in 2007, designed to accommodate business professionals in a prime Dubai location. It showcases Palma’s diverse development capabilities beyond residential.
CURRENT PROJECTS 2025
SERENIA LIVING – PALM JUMEIRAH
Under construction with an estimated completion in Q4 2025, Serenia Living comprises 225 residences across four towers, including signature penthouses and sky mansions priced from AED 8M+. Amenities include a 10,000 sq. ft. wellness club, private cinema, business lounge, and beachfront infinity pool.
LIMAN TOWER – DUBAI MARINA (Concept Phase)
An upcoming luxury residential project with high-end finishes, smart home features, and a marina-front lifestyle, reflecting Palma’s continuous innovation and focus on boutique excellence.
PORTFOLIO ACHIEVEMENTS
Since 1998, Palma Holding has:
- Developed over 6 million square feet of residential and mixed-use property across Dubai.
- Delivered over 4,000 premium residential units in iconic locations such as Palm Jumeirah and Dubai Marina.
- Partnered with world-class architects and designers including Hazel Wong, HBA, and GAJ.
- Earned reputation as one of Dubai’s most reliable and design-focused developers.
SPECIALIZATIONS
Palma Holding specializes in:
- Luxury Waterfront Developments (Palm Jumeirah, Dubai Marina)
- High-End Boutique Residences with limited unit counts
- Mixed-Use Projects combining residential, retail, and hospitality components
- Sustainable Construction Practices emphasizing efficiency and quality
- Exclusive Community Living with private amenities and superior design aesthetics
INVESTMENT OPPORTUNITIES
Palma Holding properties offer long-term value driven by:
- Prime Waterfront Locations ensuring strong resale and rental demand
- High-End Quality & Design ensuring appreciation over time
- Attractive ROI of 6–8% in prime communities like Palm Jumeirah
- Flexible payment plans and premium property management services
- End-user and investor appeal with a focus on lifestyle, privacy, and prestige
