Arada Properties
Sharjah’s leading master developer, creating landmark communities such as Aljada, Masaar, and Nasma Residences. Arada Properties specializes in sustainable, design-led, and family-focused developments that redefine modern urban living in the UAE.
ARADA PROPERTIES: COMPREHENSIVE DEVELOPER PROFILE
Founded in 2017, Arada Properties is one of the UAE’s fastest-growing real estate developers, headquartered in Sharjah. Established through a partnership between Basma Group and KBW Investments (chaired by HRH Prince Khaled bin Alwaleed bin Talal Al Saud), Arada has rapidly built a reputation for innovation, sustainability, and quality-driven urban development. The company is transforming Sharjah and expanding into Dubai, redefining contemporary living with master-planned communities that integrate design excellence, technology, and nature.
COMPANY VISION AND PHILOSOPHY
Arada’s vision is to create exceptional spaces that enrich lives and empower communities. The company aims to design integrated, sustainable environments where residents can live, work, learn, and play in harmony. Its philosophy centers on human-centric design, environmental responsibility, and long-term community development. Core values include transparency, integrity, quality craftsmanship, and sustainability, aligning with the UAE’s broader vision for smart and sustainable urban growth.
FLAGSHIP DEVELOPMENTS
ALJADA
Spanning 24 million square feet, Aljada is Sharjah’s largest-ever mixed-use destination and Arada’s flagship project. Designed as a “city within a city,” Aljada features residential neighborhoods, business districts, retail boulevards, leisure spaces, and educational institutions. The Central Hub, designed by Zaha Hadid Architects, serves as the community’s social and cultural heart, offering lush parks, dining, and entertainment.
Key highlights include:
- 70,000 residents upon full completion.
- Family-focused amenities, international schools, and business zones.
- Nest by Arada, Sharjah’s premier student housing community.
- Sokoon Apartments and The Boulevard, offering modern urban homes.
- Construction value exceeding AED 24 billion, with multiple phases completed and new districts under development through 2025–2027.
MASAAR
Launched in 2021, Masaar is a sustainably master-planned forest community featuring over 50,000 trees. Located in Sharjah’s Tilal area, Masaar includes eight gated residential districts with over 4,000 villas and townhouses.
Community features include:
- Forest walks, cycling tracks, and recreation hubs.
- Smart home technology in all units.
- Wellness zones, children’s adventure parks, and retail facilities.
- Premium villas in Sequoia, Azalea, and Sendian clusters.
Masaar represents Arada’s green living philosophy, emphasizing well-being, connection to nature, and healthy lifestyles.
NASMA RESIDENCES
Delivered ahead of schedule in 2020, Nasma Residences is Sharjah’s first fully completed community by Arada. Spanning 5 million square feet, it offers 1,100 villas and townhouses with lush landscaping, parks, retail, and leisure facilities. The project’s success set the foundation for Arada’s reputation for timely delivery and exceptional build quality.
JOURI HILLS AT JUMEIRAH GOLF ESTATES (DUBAI)
Marking Arada’s entry into Dubai’s luxury real estate market, Jouri Hills is a high-end residential enclave located in Jumeirah Golf Estates, one of the city’s most prestigious golf communities.
Key details:
- 294 smart homes including townhouses, villas, and signature mansions.
- Access to two championship golf courses.
- Modern architecture blending indoor-outdoor living.
- Prices starting from AED 3.9M; completion expected in 2025.
CURRENT PROJECTS 2025
- Il Teatro Residences at Aljada – inspired by Italian design, centered around a performing arts complex.
- Sequoia Villas in Masaar – final residential phase offering 4–6 bedroom luxury homes amid lush greenery.
- Jouri Hills Phase 2 – expansion in Jumeirah Golf Estates, introducing next-level smart home features.
- Vida Residences Aljada – collaboration with Emaar Hospitality Group for branded residences and hotel operations.
PORTFOLIO ACHIEVEMENTS
Since 2017, Arada has delivered over 9,000 residential units with more than 24,000 homes under development across Sharjah and Dubai. The company has received numerous awards, including:
- Best Developer – Sharjah Real Estate Awards (2022)
- LEED Community Certification for Aljada
- Sustainability Initiative of the Year – Construction Week Awards (2023)
Arada’s developments are recognized for blending contemporary architecture with green building practices and community-oriented design.
SPECIALIZATIONS
Arada excels in:
- Master-Planned Urban Developments (Aljada, Masaar)
- Sustainable Smart Communities integrating technology and greenery
- Luxury Residential Projects (Jouri Hills, Vida Residences Aljada)
- Education and Student Housing (Nest by Arada)
- Branded Hospitality Partnerships (Emaar, Armani, Vida)
- Wellness-Oriented Urban Design promoting healthy lifestyles
INVESTMENT OPPORTUNITIES
Arada offers investors access to Sharjah’s booming real estate market and premium projects in Dubai. The developer’s properties combine affordability with premium amenities, ensuring solid ROI and rental yields of 6–9% in key communities. Flexible payment plans, transparent practices, and sustainable master planning enhance investor confidence.
Prime locations such as Aljada’s business hub and Masaar’s forest residences attract both end-users and international investors seeking long-term value and lifestyle appeal.
